Search Engine Optimization is a technique used to optimize a website to rank the website better in the search engine results page (SERPs)
SEO is classified as On-Page SEO and Off-Page SEO.
For successful Online business one should know what is meant by meant by on page and off page SEO techniques.
On-Page SEO techniques
On-Page SEO is technique that is applied with in the blog post. Optimizing the following will fall under On Page SEO technique,
Page Title
URL
Use of Proper Headings
Focused Keywords
Image
Page Loading Time
Tags
Meta Descriptions
Sitemap
Long Tail Keywords
and more over the content should be a fresh and quality content.
Off-Page SEO techniques
Off-Page SEO is technique that is used to promote a website by using,
Social Media
Email marketing
Quality Link Building