Adding Visual Content to a post adds an SEO benefit to your blog post. A Visual content can be an Image, Infographic or a Video. Here I am going to provide the SEO tip about image. An Image can be a Screenshot, Infographic, Stock image or even your own custom designed image.
When you walk through the steps to your users, always include screenshot wherever possible. It is not necessary to include screenshot for each and every step. One or two images with all the steps is enough. If your post is too lengthy you can add an infographic image to describe the main steps. Keep the Infographic attractive and as simple as possible. Do not bore your users with too much infographic elements. Like an image adding a video is also necessary for a post.
Choose a standard image size for your post and maintain across all of your posts. A text content without an image would not not be more effective than the post with the visual content. When I explore the others content I always prefer posts with a necessary image that explain about the steps otherwise I will look for a better post. If a user suddenly leaves your website it will affect the bounce rate of your website. Keep the Search Engines always happy with good SEO techniques.
Search Engines love SEO i.e., optimized content and Social Media loves Visual Content.
What you will do when you surf in google?. First you always check the post in All category, then if you need an image you will search by images and then you will search by videos right ? So when you add an image to your post add the Alt and Image Title attributes to your image. Add the keywords that better describes about your image and post. This helps the user to discover your post when search by an image also. The post with necessary visual content will bring the blog to light when search by any category.